Fish Talk with Ruth Sims


Ruth Sims has fishing in her blood. Before her, her dad, her uncles, and her grandfather were all commercial fishermen. So three years ago when Ruth took up a fly rod, she was immediately obsessed with it. Though she is entirely self-taught, she heads out to the rivers almost every weekend, exploring new waters and learning all about the various species that inhabit them.

“I don’t know what about it is so exciting,” Ruth says, “but I saw it and I wanted to learn.”

Ruth was born and raised in Seattle, which just so happens to be a steelhead mecca for fly fishing, drawing people from all around the world. But she had no idea this was right in her backyard.

“People are super secretive of their spots, so you research and use Google Earth and have to find it yourself,” Ruth declares enthusiastically. As she was learning, she would walk miles of river bank, slowly her perspective of the rivers of her began to change.

For Ruth one of the unique things about Washington is how the fish change throughout the year. “The river is constantly changing, with different breeds for different times of the year,” she explains. Each species is different, where they sit in the water, how do they like the fly presented.


 “It makes you obsess about every detail, the research, the ecosystems,” says Ruth with a laugh as she explains how fascinating it is that a fish will travel as far as Japan and then come back to the exact same river it was born in. Ruth is also captivated by the unique mentality of fly fishing, the respect, for the land and the water and the fish.

As Ruth began to expand her fishing horizons she looked across the world from Iceland to British Columbia, to Hawaii.


“There are so many different places to fish, so many different factors, to trick a fish into thinking the fly is food,” says Ruth on how she set her sights on Florida for her first salt water trip. So for her birthday, Ruth and a friend headed to Isla Morada to hunt some of the elusive Tarpon. Tarpon are a massive 200-300 pound prehistoric looking beast that is smart and spook easy, not an easy fish to land.

After practicing her distance casting in a park near her home in Washington, Ruth was ready. The guide stands on a platform above the flat bottom boat they were on. He would spot them and Ruth would have to cast 70 feet out, 10 feet ahead of the fish, and then strip the inch long fly, to mimic smaller fish the Tarpon eat.


“Your concentration has to be 100%,” Ruth explains. “In Washington, they like their homes, they stay, but salt water fish move constantly, and you have just a moment to cast perfectly.”

The girls only saw a handful of tarpon, so turned their attention to the other fish, landing some snapper and even a puffer fish. The next day they headed deep into the Amazonian looking Everglades in search of more species.

By the end of the trip, Ruth was casting for 10-11 hours straight. She caught Baracuda, Ladyfish, Jacks.  “It was all species we had never caught before, even a shark,” says Ruth with an almost giddy excitement, “We caught everything else but Tarpon, but that’s how it goes.”

“The trip was really all about fishing with my friend,” Ruth says,When fishing with guys feels more competitive, but with girls, they are cheering each other on.


Written By: Jordan Curet

Sneak peek '17 Hat Designs

Blue Pool

National Parks are Heidi's jam so this shot from the Lassen Volcanic National Park comes at no surprise. There is something so energetic about these volcanic hot spots. The heat emitting from these pools is a strong reminder of how alive this planet is. 

Purple Forest

The redwoods on the Purple Forest hat signify strength and longevity. Growing up to 350 feet  and living anywhere from 500-2,000 years they are one of the most unique trees on this planet. If you visit Redwood National Park you will notice there are very few fallen trees; unusual for such giants experiencing strong winds, earthquakes, and flooding. They rely on the solidarity of their neighbors by intertwining their roots with the other.  These trees are a reminder that nature can be one our greatest teachers. 

Emerald Mist

Emerald Mist is from Crater Lake in Oregon. Since designer Heidi recently moved to the Pacific Northwest you can expect to see more hats inspired by the PNW landscape. All of our hats are inspired by the places we've been. The more we travel the more designs you can expect. Eventually, we hope to have a collection that represents all of the countries most beautiful and iconic places. 


There's an incredible juxtaposition between the La Sal mountains and red rocks of the Moab, UT region. It feels as though these formations are a barrier between worlds. A beautiful reminder on how geologically diverse this country is as you move across it. 

Delicate Arch

Adding a vintage touch to this stone icon. This arch is a symbol of the place we love so much as it continues to inspire wonder in all who visit it. 

Alpenglow Mountains

The La Sal Mountains outside of Moab, UT basking in a beautiful alpenglow. These 12,000 foot peaks hold somewhat of a mystical presence in the desert town of Moab.  This is a region of Utah we just can't get enough of. 

Amber Light

Waldo Lake located in the Willamette National Forest in Oregon, is one of the purest lakes in the world. The waters have been compared to that of distilled water and often times you can see straight to the bottom in even the deepest parts of the lake. Designer Heidi frequents Waldo Lake to recharge and get her stand up paddle board fix in the Summer months.   

West coast dreamin'

Our designs have often been more mountain and desert focused until this hat. This shot was taken in San Diego at the Sunset Cliffs. Even in a city such as San Diego it's easy to find a place to get back in tune with nature and find some solitude. 

Buffalo Plaid

"Going to the woods is going home", need we say more?  

      Deer Heart     Eagle Feather     Western Arrows

2017 is all about trying something new. Heidi has been experimenting with new textures and graphics. We would love to know what you think. 

That's it for our 2017 hat designs. As you can see the past year was an inspiring one. There's more to come for 2017 so check back soon.