Taking on your own business is really hard. We live in an ever growing society thats recognizing they’d rather be their own boss than answer to one. We go into it with words like FREEDOM, CONTROL, and MONEY written across our eyes in sparkly gold letters. But once you go live or turn that closed sign to open the harsh reality sets in and you realize it’s going to be a long time before those words manifest into your reality.
Our transition to entrepreneurship begins like most business love stories. First, there was passion. Natali Zollinger and I are long time river rats and once we found stand up paddling it was hard to imagine doing anything else. We wanted to share this with as many people as possible and noticed there’s only a small number who have discovered this wildly fun activity. Second, we saw a demand. The river is a scary place and the idea of standing up down it is a fairly new and scary concept to many. Natali and I were so use to people approaching us and saying things like, “I wish I was as brave as you.” or “How do I get into this?”. We decided to be the answer to their questions and thus RVR 2 RVR was born.
RVR 2 RVR became the first instructional business of it’s kind. We travel the country, partner up with local shops, and help build the community in river towns. We have an amazing amount of support from our sponsors including Heidi Michele Designs. Each client gets what we call a ‘River Booty Bag’ full of swag and discounts from our sponsors. Heidi donates one of her artisan hats to each one of our clients! Our focus on river safety, technique, and environmental awareness to local waterways is very close to her heart and so she’s become one of our most committed sponsors.
As we’re preparing to embark on our second tour since we’ve been a business we’re once again rethinking our approach. This is the beauty of owning your own business and personally what I view as the most exciting part. See something you don’t like? Change it. Not making enough money? Rework your whole approach. There’s none of that putting yourself back into the work force to look for a job that serves you better. Suffering through the nervousness of an interview and those awkward first couple of weeks at a new job. Having the ability to shape and mold your business to serve you in a way that speaks your truth is incredibly gratifying.
We are very excited about this season on the road but we’re even more excited for what’s to come next season! We’ll be coming back with a bang and offering experiences that are so unique and life-changing. With that said, if you see that we’re going to be in your neighborhood for a weekend clinic this year it may be the last time for awhile that we’ll be visiting your area. If you’re interested in taking our whitewater SUP and river surfing clinic be sure to sign up now visit www.rvr2rvr.com to register now.
Stoke and Flow,